You can have the greatest product or service and the coolest website. But to generate sales via the web, you have to maximise your search engine visibility. With our straightforward, pragmatic approach to search engine optimisation (SEO), we can get your website ranking well on all major search engines without headaches, expense and uncertainty.

We achieve results - for example:

• www.deepskydivers.com - in the competitive field of ambient music, this site ranks well. It is # 2 on GOOGLE for "ambient music UK" - 2nd only to www.ambientmusic.co.uk!

• www.protectorglaze.com - ongoing project to establish top page rankings for key phrases and which with 6 months of their site going live has already resulted in substantial business generated via the web. See case study for more details.

• www.karaokeband.co.uk - good SEO led to this band being cold-called by the co-founder of MANUMISSION and a summer season of work in Ibiza at the biggest nightclub in the World!

• www.webmesters.co.uk - this site! We initially got our business up and running with a single GOOGLE adwords campaign and a £50 / month budget.

We offer basic SEO as standard with all our websites. That may be enough. If we have done our job right, and your site delivers its promise, over time your search engine rankings will steadily improve. But if you need results more quickly, we can take a more comprehensive approach to helping you achieve your objectives - studying your market place, competition etc...

Here are our SEO FAQ which may help to explain our approach:

• Will you submit my site to 10,000 major search engines? - No. We submit sites to the 2 search engines who between them serve up 95% of all search engine results. We do this for free and it will take us about 1 minute.

• Will you submit my site to 10,000 directory listings? - No. We believe 15-20 quality links from relevant and well-ranked sites are preferable to ?,000 links from random sources - and our results bear this out.

• Will it take my site years to get top rankings? - No. Whilst the most "generic" keywords/phrases will be tough nuts to crack, we can achieve rapid results with your more specific keywords/phrases.

• So, it's impossible to achieve top rankings from day 1? - No. "Pay Per Click" advertising campaigns are an incredibly cost effective way of achieving instant top ranking results. They are also a great way of researching which keywords/phrases work for your business. Great for obtaining short-term results whilst your actual rankings kick-in.

• I offer a very generic product / service. Therefore, won't it be impossible to achieve top rankings? - No. There are all sorts of ways we can qualify your search terms to help your customers find you. In a competitive market, you need to carefully target specifics like industry sector, geographic location etc...

• Because the goalposts are always moving, will you have to regularly re-optimise my site? - No. Whilst the rules do change from time to time, your site will continue to rank OK if it is well optimised initially and consistently does what it says on the tin.

• Won't you have to completely re-develop my site to make it search engine friendly? - No. Not unless it's a mess anyway. If your website is a mess, it is web design you want and not SEO. If your product and website are good then we have much to build on. Chances are that your search engine visibility is already good too. Maximising existing visibility is far easier than starting from scratch.

• SEO is really expensive isn't it? - No. Like any trade, SEO is straightforward when you know what you are doing. So, we charge reasonable rates for our time. If you have 10,000 products and demand good visibility for every single one, then it's going to get expensive. Conversely, if you have a 5 page website selling one specific product or service.....

• Do you charge ongoing recurring costs? - No. Not unless you specifically want us to provide an ongoing service. We charge on a project basis. We will agree a timescale (say 6 months to a year) and set objectives to achieve within it. We will monitor/report results throughout the duration of the project and make any further changes as required within the initial project cost.

Finally - Pay Per Click advertising.

There are many forms of internet marketing - online and offline. The most effective we know (and we use it as a major part of our sales strategy) is GOOGLE Adwords. This is pay-per-click advertising. It is incredibly cost effective and, in our experience, delivers an excellent return on investment.

We can help you put together an advertising campaign that will provide a tremendous boost for your business. It may be the only internet marketing exercise you ever have to do.

For more info, please get in touch.